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I recently launched a free automated campaign planner. Just answer a short quiz, and you’ll get a customized marketing campaign brief — tailored to your business goals — delivered straight to your inbox.

AI may be upending the marketing playbook of the past decade, but the fundamentals still matter — especially when it comes to defining and aligning around your ideal customer profile (ICP). Nailing this can become a serious competitive advantage.

Why business leaders undervalue content—and how treating it as a growth tool instead of support can lead to better leads, faster sales, and real ROI.

Why treating ChatGPT like a divine oracle misses the point—and how to actually use AI to sharpen, not replace, your business strategy.

Most marketing isn’t strategic—it’s just box-checking. Here’s why that’s a problem and how to fix it.