top of page
a minimalist, flowy and flat abstract pattern using color scheme of gold, cyan, and red, o

Resume

A "multiple-hats" marketer with nearly a decade of experience generating leads through content strategy, conversion optimization, and marketing automation.

Summary 📋

I’m a marketing generalist with a startup mindset: equal parts strategist, builder, writer, and optimizer. I help early-stage teams turn scattered efforts into scalable systems that actually drive pipeline.

 

From content writing and campaign execution to automating workflows and spotting bottlenecks, I connect the dots between content, tech, and revenue.

​​

I’ve built multi-channel content programs, developed CRM-connected campaigns to drive both MRR and retention, and rolled out AI-powered content ops to scale impact for lower costs.

​​​

a minimalist, flowy and flat abstract pattern using color scheme of gold, cyan, and red, o

Want to build a marketing system that aligns content, automation, and strategy? Let's chat.

Testimonials: What coworkers say 🗣️

Liz Rudloff

Account Manager at Simple Strat

​

"I had the pleasure of working with Drew for three years, and during that time, we collaborated closely.

 

He’s smart, curious, and incredibly tech-savvy, which makes him not only great at his job but also a huge asset to any team. He’s always thinking a few steps ahead and consistently proactive, considering not just the project at hand, but how it could support other marketing efforts down the line. That kind of foresight made our work run more smoothly and made all of us look good.

​

Drew’s also just really easy to work with. He’s a great communicator, a thoughtful listener, and someone who knows how to collaborate with people at every level—clients, leadership, teammates, you name it. He always brought smart, strategic ideas to the table and was quick to offer help or feedback when needed.

​

I’d love to work with Drew again, and any team would be lucky to have him. He’s a rare combination of strategic thinker, talented writer, and all-around great teammate."​

Ali Schwanke

CEO/Founder of Simple Strat and host of HubSpot Hacks

​

"Any company that snags Drew will be seriously lucky. Over the past few years at Simple Strat, Drew has played a key role in shaping both our internal and client content strategies and programs

​

A few highlights:

  • Took ownership of our entire website rebuild and got it launched in under a month

  • Built and executed SEO strategies that have increased ranking and authority for B2B companies in a number of industries

  • Created dozens (or maybe hundreds?) of content assets across every stage of the funnel — from lead magnets and landing pages to sales enablement materials, case studies, blogs, etc

  • Has a rare gift for making complex, technical products sound clear, compelling, and human (a superpower in today's world for sure)

  • Nerds out on new tools, SEO trends, and keyword ranking

  • And perhaps best of all? He’s just a fantastic teammate...smart, collaborative, and genuinely enjoyable to work with."​​

Education 🎓

University of Washington

Bachelor of Arts in Marketing & Business Administration, Class of 2016

​

Relevant Certifications

  • Digital Advertising Certification (renewal) — HubSpot Academy, 2025

  • Head of Marketing Bootcamp — DigitalMarketer, 2024 (employer-funded; part of professional development track)

  • Inbound Marketing — HubSpot Academy, 2022

  • Content Marketing — HubSpot Academy, 2022

  • SEO — HubSpot Academy, 2022

  • Advanced SEO — LinkedIn, 2020

  • Conversion Rate Optimization — LinkedIn, 2020

  • Master the Media (PR) — Peter Shankman (Founder of HARO), 2020

  • Copywriting — Frank Kern, Dan Kennedy, 2020

  • Email Marketing - ClickMinded, 2021

  • Funnel Builder Secrets — Clickfunnels, 2020

  • Funnel Hacking Secrets — Clickfunnels, 2020

  • Perfect Webinar Secrets — Clickfunnels, 2020

  • Traffic Secrets — Clickfunnels, 2020

  • Introduction to Cybersecurity — Codecademy, 2025

Notable Skills & Expertise 📊

  • Marketing Automation (5 years)

  • Thought Leadership Marketing (5 years)

  • Email Marketing (7 years)

  • Copywriting (10 years)

  • AI & Prompt Engineering (4 years)

  • Buyer Journey Optimization (5 years)

  • Content Marketing (9 years)

  • SEO (9 years)

  • Demand Generation (7 years)

  • Conversion Rate Optimization (5 years)

  • B2B Marketing (9 years)

  • PPC / Social Ads (3 years)

  • Marketing Operations (6 years)

Relevant Professional Experience 💼

November 2024 – April 2025

Director of Content Marketing

@ Simple Strat — a B2B marketing agency specializing in marketing strategy and HubSpot consulting, and creators of the popular “HubSpot Hacks” YouTube channel. My roles were both internal & client-facing. Role ended due to layoff when company pivoted away from billable content marketing​.

​

  • Promoted from IC content role to manage content-driven lead generation efforts, collaborating closely with the CEO to consult on client inbound strategy, plus drive internal lead gen and pipeline.

  • Coordinated cross-functional team for content marketing initiatives (content team plus HubSpot specialists) to deliver top-of-funnel campaigns and sales enablement materials such as case studies.

  • Managed new website build: Led the team in the creation of (and migration to) a new HubSpot-based website, delivering a lead-gen platform repositioned for an updated ICP.

  • Developed organic campaigns around ICP pain points to drive lead gen & sales close rates.

  • Created and implemented new lead capture flows: led creation of new series of lead magnets and respective nurture automations, helping to drive 700 new contacts.

  • Reported on marketing metrics to CEO, from traffic analytics and SERP placements to leads generated by channel.

April 2022 – October 2024

Content Specialist

@ Simple Strat​

  • Led SEO & web strategy: drove a 236% increase in organic traffic after optimizing website for search and conversions. Created process for AEO (AI search) for our first MQLs from ChatGPT & Perplexity.

  • Increased new deals from organic search 83% YoY (approx 10% of total pipeline) by optimizing inbound buyer journeys.

  • Email marketing growth: Helped build and scale the email marketing program from zero to 2,500 newsletter subscribers, contributing to about 5% of quarterly pipeline.

  • Helped drive a 54% YoY increase in SQLs that entered through one of our entry-point offers, by creating the content funnels and a series of top-of-funnel assets.

  • Long-form content production: produced hundreds of blogs, case studies, sales enablement assets, reports (for internal use and for clients in B2B SaaS, adtech, finance, managed services, & more).

  • Leveraged AI to scale output: sped up content production while still growing content outcomes; ran company training on ChatGPT. Company was able to stop hiring contract writers to fill bandwidth.

  • Produced thought leadership content for clients and internal leadership, via SME interviews.

May 2020 – April 2022

Head of Marketing

@ Snagshout — a B2C marketplace & B2B SaaS marketing platform for ecommerce, apps, etc​

  • Managed a cross-functional content team of 5, plus ad budget of approx $200,000/year.

  • SEO: ran keyword research, blogs, technical SEO, backlink outreach efforts, and earned media features to build website’s Domain Authority by 58%, securing page 1 rankings.

  • SEM / PPC Ads (Google Ads, Facebook Ads, Pinterest) — executed new campaigns, achieved a 5.4% conversion rate for SaaS subscriptions to help grow MRR by 42% in 1 year.

  • Conversion Rate Optimization (CRO): doubled organic conversions for B2B, from 21% to 42.5%, over 6 months of AB testing buyer journeys and diagnosing drop-offs.

  • Built email marketing automations to segment, nurture, and upsell leads in ActiveCampaign, which converted 1392 net new paying customers in 1 year.

  • Built automations for onboarding to improve retention rate, helping improve CLV in segment by approx 10% (based on early data before the company prioritized new offerings).

Sept 2018 – Feb 2020

Founder (Head of Marketing)

@ FlowStations — Launched and managed an online retail store for home office and art supplies, targeting creatives and freelancers. This entrepreneurial experience helped land a marketing leadership role at Snagshout.

​

  • Built & scaled ad campaigns on Facebook/Instagram/Google (Search and Display) to drive sales.

  • Built retargeting + remarketing campaigns with ads and email to push CAC below ACV.

  • Reached profitability after pivoting product offerings to trending, higher-margin items, but ultimately decided I would learn more joining a team, and closed the business.

Feb 2018 – Mar 2020

Digital Marketing & SEO Content Strategist

@ Media272, Inc — A B2B video marketing and production service

​

  • Managed email marketing in Mailchimp for 5k recipients, grew monthly client acquisition by 8%.

  • Increased site traffic using blogging and social media, to 4x organic traffic within first 2 months.

  • Increased site engagement, cutting the Bounce Rate 50%, increasing Session Duration by 128%.

2014 – 2019

Relevant marketing experience prior to 2018 includes:

​

  • Freelance Content Writer for multiple B2B/B2C clients; primarily blogs and email (2016 – 2018)

  • Founder/Writer @ QuackRabbit, a blog on media and human behavior (Nov 2015 - Jun 2019)

  • Content Writer — Intern @ Utrip, Inc (2014)

Primary Platform Experience 💻

Analytics & SEO

SEMRush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, PageSpeed Insights

​

Content Management (CMS)

HubSpot, Wordpress, Wix
 

AI Tools

ChatGPT, Claude, Perplexity, Gemini, Breeze, etc

 

Marketing Automation and/or CRM

HubSpot, ActiveCampaign, Mailchimp, Iterable, ConvertKit, Zapier, AirOps

 

Advertising

Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, Reddit, Pinterest, YouTube, ClickFunnels

​

Collaboration

Slack, Discord, Airtable, Teamwork, Zoom, Basecamp

a minimalist, flowy and flat abstract pattern using color scheme of gold, cyan, and red, o

Book a Call

Need a marketing hire who can wear all the hats and build the rack to hang them? Book a call with Drew to get content, automation, and strategy working in sync.

When he was first hired, Drew immediately created value through his strong writing abilities... By the end of his tenure at Simple Strat, he worked collaboratively with the CEO to create and manage overarching content strategies.
​​
Beyond being a skilled employee, Drew was also a cherished member of the team. His humor and positive attitude will be sorely missed on our team calls and he'll be leaving a lasting impact on our growing company's culture.
 
Any team looking for someone with a strong understanding of content marketing and where it's headed, and the skills to put that insight into action, would be lucky to work with Drew." ​
 
Tyler Samani-Sprunk CMO/Cofounder of Simple Strat and host of HubSpot Hacks

Alexa Young, CA

bottom of page